Designed music investment SaaS for Europe fastest-growing startup


Products: Utopia Investor Services; Utopia Design System
Type: B2B, Music Tech, Investment Intelligence, SaaS
Role: Senior Product Designer
Duration: 2021 – 2023
Expertises: Design Leadership, Product Design, Design System, User Research
Impact: Launched Utopia ForeCast ™ that helped reduce turnaround time from 3 weeks to hours ; Established Utopia DS 1.0 for 7 product teams


The challenge

Investing in music rights is a lucrative yet complex market, traditionally reliant on manual processes involving spreadsheets, local collection societies, and legal teams. This approach was time-consuming, error-prone, and lacked scalability.

Our goals

To develop a robust, automated platform that simplifies and enhances the music rights investment process, providing accurate, real-time insights for investors.

My role

As senior product designer, I spearheaded the design and development of Utopia ForeCast™ and led the creation of the Utopia Design System. My responsibilities included:

  • Conducting user research to understand investor needs and pain points

  • Designing intuitive user interfaces that present complex data clearly

  • Collaborating with cross-functional teams to ensure seamless integration and functionality

Our approach

  1. User-Centered Research

    • Engaged with a select group of industry professionals to gather insights

    • Identified key challenges in the existing investment analysis process

  2. Design and Development

    • Created a user-friendly interface that automates data matching and analysis

    • Integrated AI models to provide predictive reporting and insights

  3. Design System Implementation

    • Developed a comprehensive design system to ensure consistency across products

    • Facilitated collaboration among designers and developers through standardized components

Outcome

Utopia ForeCast was launched after 9 months of development, utilizing over 200 data points, reduced turnaround time from weeks to hours.

Utopia DS was being used by 7 product teams, contributed to by over 50 designers and developers, with 100+ design tokens, 300+ react UI components, 1000+ merge requests.

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